Gene Slade
Gene Slade34 years in the trade. Now he teaches it.
Keynote speaker and sales coach for HVAC, plumbing and electrical companies.
Who Gene Slade is
Gene Slade is a heating, ventilation and air conditioning (HVAC) operator turned sales trainer. He started in the trade at 11 and spent 34 years in the field. He built multiple HVAC companies to eight-figure revenue. In 2014 he founded Lead Ninja, which trains home service teams to sell without pressure.
Five steps. No pressure close.
Gene built the EGSPA Sales Method from real service calls. Technicians ask instead of tell, and they get permission before they present.
- E
Establish the problem
The technician asks questions until the customer describes the problem in their own words.
- G
Get permission
The technician presents nothing until the customer agrees to hear it.
- S
Solution
The fix follows from the problem the customer named, not from the price sheet.
- P
Present
Honest options, laid out plainly, so the customer can compare them.
- A
Ask
The technician asks for a decision. The customer makes it without pressure.
Talks built on live service calls
Lead Ninja has run more than 1,525 trainings. Audiences get the same material its clients pay for, with no motivational filler.
The five steps that close without pressure
The EGSPA method, end to end, with the question stems in order.For technicians, comfort advisors and managers
What to say when they say no
The three objections that cost the most jobs, and the response to each.For technicians and comfort advisors
Your technicians know the equipment. Nobody taught them the conversation.
How to coach selling without turning technicians into salespeople.For owners and managers
The done deal presentation
Present findings and options so the customer chooses rather than defends.For comfort advisors and sales managers
Sixty hours a week and still losing leads
Where the money leaks out of a home service business, and the order to fix it in.For owners
Coverage across the trades
Gene Slade’s AI: Changing the Game for Sales Follow-Ups in Home Service Industry
From Adversity to Achievement: Erik Prough’s Remarkable Transformation Through Gene Slade
Want Lead Ninja CEO to Visit Your HVAC, Plumbing, or Electrical Company in Person? Here’s What To Expect
How Blockchain And AI Are Set To Transform Small Businesses In 2024
Elevate Your Sales Game with EGSPA: Gene Slade’s Proven Blueprint for Success
Gene Slade’s Journey in Mastering Sales and Transforming Businesses
Gene Slade to Host an Exclusive Retreat at the Breathtaking Grandhalla Mansion in Orlando, Florida
CEO of Lead Ninja System Gene Slade’s Secret to Doubling Sales While Working Less
Blackbelt Sales Podcast
Gene hosts a show on selling, communication and leadership for HVAC, plumbing and electrical pros. Guests come from across the trades.
Who is Gene Slade?
Gene Slade is an HVAC operator turned sales trainer. He started in the trade at 11, spent 34 years in the field and founded Lead Ninja in 2014. Read his full story.
What does Gene Slade speak about?
Gene speaks on selling without pressure in home services. Talks cover the EGSPA Sales Method, objection handling, coaching technicians and where owners lose leads. See the signature talks.
What is the EGSPA Sales Method?
EGSPA is the five-step sales process Gene built from real service calls. The steps are Establish the problem, Get permission, Solution, Present and Ask.
How do I book Gene Slade for an event?
Send the event date, city, audience and format through the contact page. The team replies with availability and investment.
Does Gene Slade coach individual companies?
Company coaching runs through Lead Ninja, which offers online, onsite and in-home sales training. See the Lead Ninja training programs.
What is the Blackbelt Sales Podcast?
The Blackbelt Sales Podcast is Gene’s show on selling, communication and leadership for HVAC, plumbing and electrical pros. Listen to the latest episodes.
Bring Gene to your next event
Send the date, the city and the audience. The team replies with availability.